Sounds good. But did the clicks convert into customers?

PPC works. But it’s a lot like fishing. It’s not enough to have a state-of-the-art fishing rod. You have to have the right bait.

It works best when you’ve got a sound strategy backing up your ad. That means bidding on the right keywords, crafting a powerful CTA, and preparing the right landing page. Done right, your PPC campaign will result in significant ROI.