Medical & healthcare

Medical innovation. Digital disruption. The times are continually changing, which means new tactics are needed to effectively communicate with all your customers.

Does the traditional B2B model work as we move from a product-centric to patient-centric approach?
As medical technology makes leaps and bounds, easy access to information has resulted in patient-consumers becoming actively involved in their healthcare choices, shopping around for proven and cost-effective solutions to solve their health issues.

So today, you’re talking to multiple audiences from intermediary customers (payers) to patient-consumers. Each have varying concerns, pressures and needs. That means moving from a traditional B2B model to a Business-to-Business-to User (B2B2U©) model. Because even if you’re not selling directly to your patient-consumers, you still need to engage with them to understand their challenges, meet their needs, and ultimately create a bottom-up demand for your brand.

That’s where we can help. Creating ongoing conversations with potential and existing customers, so they understand what you have to offer. We don’t stop there. We carry on pushing boundaries so that your customers continue to benefit from the next medical breakthrough.

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