Digital & Inbound Marketing [ ] OZ Global B2B

Together, we drive sales conversion through an integrated inbound marketing approach and multi-channel tools.

We’re in the midst of a digital revolution. More and more people are turning to the Internet to discover what to do, where to go, what to buy, why to buy it, and who to buy it from.

The world of B2B is no different. Your potential customers are online… so you need to be there too!

As a leading full-service B2B agency, we use a wide range of tried and tested tools that include multi-channel content scheduling, landing page deployment, email nurturing workflows and paid media, to help you attract prospects, and convert them into leads and then customers.

Also, as a certified HubSpot partner and inbound marketing consultancy firm, we help you move further along the supply chain and reach potential customers through an integrated inbound marketing approach that includes the following services.

Persona targeting

Define your ideal buyer personas and understand their journey so you know who you want to reach, and how, when and where you need to react with them.

Lead generation & nurturing

Build a strategy to attract the right people to your website, convert them into potential prospects, and then nurture them so they become sales-qualified leads, customers, and eventually promoters of your brand.

Content marketing

Create engaging content to power your inbound strategy — and attract the right visitors to your site, convert them into leads and nurture them, help close them into customers, and then delight them into promoters.

Email marketing

Leverage one of the most powerful tools in your inbound marketing toolbox to extend your reach, nurture prospects and leads, and enhance communication with your customers.

Social media marketing

Know where your customers are and then create a social media strategy that enables you to enhance brand awareness, contribute to your industry’s conversations, engage with your prospects and customers, and efficiently distribute your content.

Search engine optimization (SEO)

Understand what your prospects are searching for, so that you build a solid SEO strategy and optimize your website and content to attract prospects and turn them into new visitors on your website.

Digital advertising

Integrate the right amount of digital advertising into your inbound marketing strategy to accelerate and drive traffic more quickly to your website.

Marketing automation

Deploy marketing automation tools (we recommend and use HubSpot) to enhance and streamline your inbound efforts, replicate what works and leverage your campaigns, content, activities, and conversions.