The ACS success story reflects what a company with a leading product, backed by exceptional branding, can achieve. While ACS’s leadership position in its field was acknowledged, the company itself was relatively unknown, flying under the radar.
We worked side by side with ACS for many years, developing the brand strategy, building the brand identity, and creating all the allied marketing materials to support its efforts.
Ultimately, the performance of its superior products lead to ACS being acquired by a German company, who opted to retain the company’s name and branding.