A.L. Group designs, manufactures and supplies advanced filtration solutions to the automotive industry and After Market. The company works closely with its customers to combine the latest designs, technology and manufacturing processes to bring innovative products to the market. The company’s main commitment is to building long-term partnerships with customers, and going the extra mile to achieve full customer satisfaction. For this reason, when A.L. Group partnered with OZ to rebrand, the slogan “So much more than filters” was chosen.
Together, we also researched the main values at the foundation of the company’s corporate culture and defined them as: PERSONAL, PROFESSIONAL and GLOBAL.
After defining the new and enhanced brand language, we went on to translating this into a unique visual language and continue to support A.L. Group with ongoing marketing materials such as a new website, corporate PPT, materials for trade shows, and more.