Developing an inbound strategy that delivers results
When BERMAD launched its fully-integrated irrigation management solutions, the company turned to OZ for help with the messaging and branding. This included the definition of a visual and textual language for the solutions, as well as a digital marketing campaign preceding a large trade show where the solutions were officially launched. This was also integrated into the comprehensive inbound marketing strategy. In addition, we worked with BERMAD on the naming, messaging, branding and marketing materials for the new BERMAD GreenApp™ – a smart irrigation valve that enables growers to manage their irrigation from a smart device.