As an OEM manufacturer, Elcam Medical had traditionally focused its communications on its global distribution network.
Some years ago, the company felt the need to increase brand awareness among end users to create additional demand from the market, but found this challenging due to its OEM and complex customer business model.
As marketing for its new premium product, MARVELOUS got underway, it became clear that there are major benefits to end users, nurses in the ICU.
Once the brand messages had been defined, we built a unique sub-brand, dedicated social channels and ran a digital campaign aimed at target groups in Linked In and Facebook, including the development of blogs aimed at ICU nurses.
The results were swift and substantial growth in sales has been seen following this dedicated marketing campaign.