Hanita | Intraocular lens solutions for cataract surgery
Working closely with Hanita’s team, we created a new category for Hanita’s premium brand of lenses – FULLRANGE as well as developed the brand promise, with three key benefits:
SEE – Safe Efficient Effective
Targeted at eye surgeons carrying out cataract operations, the new category presents a full solution to patients’ issues with short, medium and far vision.
These key benefits were translated into powerful visuals coupled with strong messaging and delivered to the target audience by a comprehensive Inbound and Digital marketing campaign, managed and monitored in Hubspot.
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