Working closely together with Maytronics for more than a decade, we’ve accompanied them through every strategic milestone, translating their business strategy into a brand strategy as the company rose to being the global leader in robotic pool cleaners. The current brand reflects Maytronics’ ongoing innovations, technological advances and connection to the Internet of Things (IOT).

Focusing on Maytronics’ core values — which include customer focus, excellence, innovation and creativity, personal responsibility, teamwork and collaboration, integrity and fairness — we joined the company in a worldwide organizational and branding process. We successfully assisted in enhancing the internal company dialog from the production floor through to the international sales team, reinforcing its brand promise of an “Exceptional Experience” and creating a strong global brand with a highly committed team all over the world.