MotoRad develops, manufactures and supplies innovative thermostat solutions and cap solutions. The MotoRad name is synonymous with quality and reliability, comprehensive coverage of vehicle models, and exceptional customer service.
The company partnered with OZ for a rebranding process. Together, we completed a successful brand workshop, reached a shared understanding of the MotoRad brand, and developed a strong foundation on which to further build and leverage the brand globally.
This was then used to extract a unique visual concept and create a differentiated design and website that clearly reflects this.