Webpals is a fast-growing performance marketing company that specializes in online and mobile traffic monetization. Operating on an international scale and part of the publicly-traded XL Media Group, WebPals is a multi-cultural organization that places a lot of emphasis on hiring dynamic professionals from varied locations around the world.

To actively meet the challenge of recruiting and retaining high-quality talent, WebPals turned to OZ to create and implement a meaningful “employer brand” both within the company and externally.