We are committed. Clean water is life.

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Amiad Water Systems is a world leader in water treatment and filtration solutions that protect water applications in the industrial, municipal, irrigation, ballast water, Oil & Gas, and domestic use segments. Through its commitment to excellence and dedication to customer service, Amiad builds its water filtration systems for efficiency, effectiveness and reliability, and its solutions process millions of cubic meters of water every month to deliver clean water all year round and all over the world.


Established over 50 years ago in Israel to provide water solutions for agriculture, Amiad has grown to be the leading filtration company in the world in terms of its product portfolio, serves multiple and varied industries, and operates in nine global subsidiaries and from seven international manufacturing centers.

This growth came with its challenges, and in order to stay ahead, the company turned to OZ to help define its core values, and develop its clear brand message based on these values: “We are committed. Clean water is life.”


This message is now consistently translated into a clear marketing strategy and materials for each specific market segment. When Amiad acquired Arkal, its leading competitor, OZ was also instrumental in helping the companies successfully combine their strengths into one compelling brand.

“We rely on OZ almost daily to help us deliver on our commitment to clean water worldwide. We’ve been working with them for almost 10 years and see them as a partner in successfully getting the word out about our wide range of innovative solutions, and in building a worldwide reputation for efficiency, effectiveness, and reliability.”

Arik Dayan, Former CEO of Amiad
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