Plastopil is a global company that develops and manufactures flexible packaging solutions for the chilled food industry. Based on a pioneering legacy of close to 80 years, Plastopil is passionate and committed to designing and developing unique, convenient, and time-saving packaging solutions made of superior materials that extend shelf life, safeguard the environment, meet changing market needs and customer requirements, and combine ease-of-use with aesthetics.
One of the company’s biggest challenges is instilling a direct dialog with its end users to enhance international awareness of the Plastopil brand.
Plastopil mainly markets and sells its products using an OEM model through an international network of distributors that serve customers worldwide. As a result, one of the company’s biggest challenges is instilling a direct dialog with its end users to enhance international awareness of the Plastopil brand.
In order to overcome this challenge, we worked with Plastopil to define the company’s core strengths and values: flexibility, healthy and safe products, customer care, and the legacy of innovation.
With these values in mind, a strong and differentiated B2B brand promise was derived – Flexible. Fresh. For you – and used to leverage the company’s value in the market.
And finally, this promise was used (and is consistently used) to create precise marketing messages that are communicated through multiple channels to strengthen the company’s presence and brand in the international market.
Photography: Shahar Tamir
“Together with OZ, we were able to successfully define our what, our how, and most importantly our why – our belief in fresh and safe food products, which drives our commitment to create excellent and flexible packaging for our customers. Once we’d reached the values at the heart of our business, we could then more easily communicate them to our customers and enhance brand awareness in all the markets we serve.”