Today’s hyper-connected business environment is a result of our ability to communicate with potential customers anytime and anywhere.
This greatly impacts traditional business models, and gives rise to hybrid models that include B2B2U® (Business to Business to User).
In the past, B2B companies concentrated on marketing their solutions to businesses only and B2C companies focused on marketing to consumers. Today, B2B2U® companies are redefining their business models so that they raise awareness among all users – at all points along the value chain and the customer journey.
Through this approach, our clients can instill a more meaningful, one-on-one conversation with prospects to raise brand awareness, shorten sales cycles and increase growth.
Photography: Aya Ben-Ezri
“We started the journey with OZ back in 2007 when Maytronics became a global company. With OZ at our side, our brand promise has become an integral part of our organization and we have been able to build and maintain our reputation as industry leader in automated electronic pool cleaning technology for private and commercial pools.”