The digital marketing landscape has transformed the way we communicate with our customers and our customers’ customers. The traditional lines of communication in supply chains have been replaced by the ability to talk directly to end users — and for end users to directly communicate with suppliers. The conversation has changed. That means business models have to change too.
With rich experience working in traditional B2B markets, OZ helps our clients move to a B2B2C marketing model — from developing a strategy, to defining relevant values and messages throughout the customer journey, to effectively communicating through the relevant channels at the right time.
Today, we accompany B2B companies during every phase of the buyers’ journey — from brand awareness, ongoing social media marketing, inbound marketing campaigns, and paid advertising to starting personal conversations with key potential customers. The result is increased brand awareness, shorter sales cycles, and accelerated growth.