Medical & healthcare
The medical & healthcare industry is characterized by a focus on research and development, innovation, and cutting-edge technologies that bring about significant improvements in the healthcare industry.
Traditionally, this strong belief in technology has led to a product-centric approach where product features and benefits are emphasized more than value to end users.
As this approach slowly changes, we help our medical & healthcare clients as they move to a more customer-centric model. We understand the full extent of this long-term process and assist in researching existing customers, potential buyer personas, and buyers’ journeys to create and implement compelling brands that fully communicate each company’s true value and contribution to its end users.
And we don’t stop there. We carry on pushing boundaries so that our customers and their customers continue to benefit from the next medical breakthrough.
“We worked on Mazor X for a few years and leveraged our pioneering experience in guidance technology successfully used by hundreds of surgeons. During the development lifecycle, we understood the equal importance of creating a brand that clearly communicates the unique benefits of this next generation product for surgeons, hospitals, and patients, and successfully did this by collaborating with OZ.”