Mazor Robotics is a leading innovator in spine surgery and its Mazor Robotics Guidance Systems enable surgeons to conduct spine and brain procedures in a more accurate and secure manner. As part of the companyโ€™s belief in healing through innovation by developing and introducing revolutionary technologies and products aimed at redefining the standard of quality care, Mazor Robotics developed and recently released the Mazor X, a transformative guidance platform for spine surgeries.

The goal of the Mazor X is to enhance predictability and patient benefit through the combination of analytical tools, multiple-source data, precision guidance, optical tracking, intra-op verification, and connectivity technologies.

During the development of Mazor X, Mazor Robotics trusted OZ and Adlai & Partners with the creation and implementation of a meaningful and compelling brand for the new product.

Together, we identified key values for multiple customer segments, and created a compelling brand promise for the new product โ€” Align With Experience.

 

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