October 3, 2023
If you’re already using HubSpot to fuel your inbound marketing strategy and drive sales, it’s time you took
AI out for a spin
Constantly writing content to fuel your inbound marketing funnel can be time-consuming and costly. While ChatGPT isn’t going to replace your talented content team anytime soon (if at all), it can prove very useful in helping your team conduct research, generate content ideas, and write basic drafts for your team to finetune — so that you can generate more content, faster. It also helps your sales teams focus on closing deals instead of being bogged down by manual tasks. As a HubSpot user, it’s all your fingertips.
Say goodbye to writer’s block
Having trouble generating the volume of content you need? Call on HubSpot’s friendly Content Assistant to create or refine web copy, blogs, articles, emails, and more. Using AI, you can generate ideas, outlines, or paragraphs for your required topics. You can also generate sales emails, titles and meta descriptions for pages and posts, and social posts. Simply answer the prompt, “What’s this social post about?” review the result, and tweak until you’re satisfied the post meets your standards.
Not writing in English? Set the target language for the required content. Once a language is set, any generated text will automatically be output in that language.
Four ways to tweak existing content
Using the “highlight” command, you can rewrite, expand, summarize, or change the tone of the text you’ve highlighted. It’s quick and efficient.
Rewrite – Generates different wording for the highlighted text
Expand – Elaborates on the content of the highlighted text
Summarize – Condenses the highlighted text
Change tone – Rewrites the highlighted text in the selected tone:
friendly, professional, witty, heartfelt, or educational
Beyond using the highlight command, you can also generate headings, paragraphs, and subsections based on your existing content. Clearly describe the content you require and select the required output. Remember to be very specific, use simple language, and provide examples to clarify the context and tone of your request. If at first you don’t succeed, try, try again. Experiment with different prompts until you get the output you need.
Best practices for AI-generated content
- Always proofread and edit all your content before you publish it.
- Maintain your brand’s voice and style – your tone of voice must be consistent through
all marketing materials.
- It’s not all or nothing — remember to balance your AI-generated content with
- Check, check, and check again. While HubSpot has put security measures in place,
content assistant may occasionally generate inaccurate, skewed, inappropriate, or misleading information. Make sure you verify the accuracy of the output’s content,
particularly any statistics or facts.
Now watch your high-quality content start spinning the flywheel and generating leads for your sales team.
Streamline your daily sales workflow with ChatSpot.ai
Another great AI tool in the HubSpot toolbox is ChatSpot.ai, which helps your sales team save time and maximizes productivity by carrying numerous daily tasks. It can assist with lead management, adding contacts and companies to HubSpot’s CRM, including specific notes, assigning tasks, and sending reminders as well as personalized follow-up emails – all through simple chat-based commands. It quickly identifies prospects based on specific criteria (such as industry, location, and size) and provides a list of high-potential leads. It’s easy to create real-time custom reports on key metrics, including website visits, lead conversions, and revenue in an easily digestible format. It also aids with forecasting, listing the deals closing within a specific timeframe, the deal stage, as well as anticipated revenues.
In short: It simplifies and streamlines your team’s daily workflow, cuts down on time-consuming manual tasks, and helps your sales team do more in less time.
All those ready to start using AI, say “Aye!”