July 16, 2023
With the rising popularity of AI-powered search and ChatGPT in particular, there’s a respectively rise in Bing popularity as a search engine.
Are you ready for the new audience on your website?
Here are some general points to consider when comparing SEO for Bing and Google:
- Keyword Research: While Bing and Google both consider keywords relevancy as an important factor for SEO, they may have different algorithms for how they interpret and rank keywords. It’s important to research and optimize for search terms that are relevant to both Bing and Google search results.
➭ For example, After conducting keyword research, you may find that [your company solution] + USA are popular search terms on both Bing and Google.
By optimizing your content for these keywords, you’ll increase the chances of appearing in search results on both search engines. - Social Media Integration: Bing tends to give more importance to social media integration and social signals, such as social media shares, likes, and comments, compared to Google. Incorporating social media strategies into your SEO efforts may be more beneficial for Bing rankings, so be sure to promote your content on social media platforms like LinkedIn, Twitter, and Facebook, encouraging shares, likes, and comments to improve Bing rankings.
- Backlinks: Both Bing and Google consider backlinks as an important ranking factor, but they may have different algorithms for evaluating the quality and relevance of backlinks. It’s important to understand the differences and optimize your backlink strategy accordingly.
➭Request backlinks from authoritative industry websites or thought leaders to enhance your website’s credibility and rankings on both Bing and Google. - Local SEO: Bing tends to place more emphasis on local search results compared to Google. Optimizing your website for local SEO, by including location-specific keywords like “top Global B2B agencies in [Israel]” 😉 will help optimize your local listing, and getting local citations, will be beneficial for both Bing and GMB rankings.
- Rich Media Content: Bing tends to place more importance on rich media content, such as images and videos, compared to Google.
Including relevant images and videos with proper optimization may help improve your rankings on Bing. - Technical SEO: Both Bing and Google consider technical SEO factors, such as website speed, mobile-friendliness, and crawlability. Optimizing your website’s technical aspects according to the guidelines of both search engines can help improve your SEO performance on both Bing and Google.
➭ To find the technical guidelines for both Bing and Google, you can refer to the official documentation and resources provided by each search engine:
Additionally, both Bing and Google offer webmaster tools that provide insights into your website’s performance, indexing status, and potential issues. These tools can help you optimize your website according to the search engine guidelines, improving your overall SEO performance.
- Bing Webmaster Tools: https://www.bing.com/webmasters/
- Google Search Console: https://search.google.com/search-console
It’s important to note that search engine algorithms are constantly evolving, and SEO best practices may change over time. It’s recommended to stay updated with the latest guidelines and best practices from both Bing and Google and regularly monitor and optimize your website for both search engines to achieve the best SEO results.
You can refer to reputable SEOz blogs, online publications, and industry websites for more detailed and up-to-date information on SEO for Bing and Google.