December 12, 2023
You’ve peppered your website content with all the keywords you want to rank for. Yet your site still isn’t appearing in Google search rankings, not to mention Bing. It may be time to rethink your SEO strategy.
A quick reminder: SEO stands for Search Engine Optimization. It primarily drives two things: rankings and visibility — and it helps you position your brand throughout the entire buyer’s journey. When you plug your keyword into a search engine, it brings up a Search Engine Results Page (SERP). What happens next has a lot to do with how well your site is optimized for SEO.
To ask an existential question: If your company doesn’t rank on the first ten search results, does it even exist in the mind of your potential buyer?
How is your website ranked?
Google’s algorithm changes daily, but as a general rule of thumb, it ranks your website on three main factors: on-page SEO, off-page SEO, and technical SEO.
- On-page SEO — covers three key areas:
- High-quality content (the heart of on-page SEO)
- HTML (source code including page titles, headers, meta descriptions, image alt-text, and more),
- and site architecture elements (such as page URLs, internal linking, and more).
- Off-page SEO — social sharing, external linking, and more.
- Technical SEO — structured data, site, speed and mobile readiness.
There are many quick actions you can carry out to improve your search engine rankings such tweaking title tags, image tags, internal link structure, and inbound links, to name but a few. However, to significantly improve your results, you need to carry out an SEO audit. Based on your findings, you’ll need to build a comprehensive SEO strategy that includes on-page strategies (which use intent-based keywords) and off-page strategies (which earn inbound links from other websites).
If all that sounds a little daunting, here’s the good news. You don’t have to do the heavy lifting. HubSpot’s put together a free kit on how to run an SEO audit including an SEO template, audit checklist, and 9-step guide.
Don’t procrastinate, automate!
Why waste time, money and manual work when HubSpot SEO Marketing Software does it all for you? It can help you plan your SEO strategy, optimize your content, and measure ROI in three key steps:
- Get SEO recommendations to optimize your site- Obtain recommendations ranked in order of priority which show which optimizations will have the biggest impact
- Create an optimized content strategy to build search authority- Obtain topic suggestions based on relevance, competition, and popularity and create high quality content around your core topics
- Integrate your SEO software with HubSpot’s content management tools- Obtain search keyword data, choose canonical URLs, get estimates on which topics will yield organic traffic gains, and track key topics on your dashboard
As the SEO project leader, you need to decide on each page’s target audience, goal, topic, and target keywords and phrases. HubSpot’s SEO tools make it easy to research and organize topics and subtopic keywords based on your company’s areas of expertise, which serve as the foundation for all the content you create for your website. Creating relevant and up-to-date content helps your website get indexed more accurately by search engines such as Google, which analyze keyword phrases in your content, title, meta description, hyperlinks, and more.
Key tips to getting started with SEO
- Crawl your website, conduct an SEO audit, and define your site architecture.
- Establish a value proposition for every page and review and edit your content accordingly
- Target your audience for that specific page (if it differs according to market segment, application, or product category)
- Update your URLs, page titles, and meta descriptions.
- Making sure that your keyword/s are included in your URL and are used throughout the page
- Incorporate and optimize relevant visual content
- Add internal and external links
Why use HubSpot for SEO?
If haven’t yet made our case for why HubSpot takes the pain out of SEO and adds the gain, here are a few more good reasons to check it out: You don’t need to be an SEO expert, because its built-in SEO tools are built with marketers in mind. There’s no need to know coding either. HubSpot handles the technicalities, so you can focus on content. Here too, HubSpot has a variety of content planning tools built into the platform. It makes it really easy to connect your marketing assets so you can track the buyer’s journey — from awareness to qualified lead to happy customer.