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Branding 101 – The Branding Process Explained
Want to know the secret sauce of branding? Our latest blog post has it all! Learn how inspiration fuels our journey, how design brings brands to life, and how businesses evolve through effective branding. Click here to uncover the branding recipe for success!
"What does the branding process involve?" This is a question we often answer for clients and potential clients throughout the year. So, we decided to break it down into three simple steps. Before we dive into all that, let's start with the basics – what is branding? Branding is how you distinguish yourself to your audience, communicate who you are, what you stand for, and what you sell. Branding is created by professional designers and brought to life through a name, logo, visual and textual language, and more. However, it's important to understand that branding is not just a visual differentiator; it's also about creating an emotional connection with your audience. A company's branding allows customers not only to identify it in a post, sign, or packaging but also to express emotions and attitudes toward it, sometimes without even knowing the company directly.