September 3, 2023

“What does the branding process involve?” This is a question we often answer for clients and potential clients throughout the year. So, we decided to break it down into three simple steps.

Before we dive into all that, let’s start with the basics – what is branding? Branding is how you distinguish yourself to your audience, communicate who you are, what you stand for, and what you sell. Branding is created by professional designers and brought to life through a name, logo, visual and textual language, and more. However, it’s important to understand that branding is not just a visual differentiator; it’s also about creating an emotional connection with your audience. A company’s branding allows customers not only to identify it in a post, sign, or packaging but also to express emotions and attitudes toward it, sometimes without even knowing the company directly.

 

Step One – How to Start the Branding Process for a Business?

Step One – How to Start the Branding Process for a Business?

The start is life itself, because every day we’re exposed to hundreds of messages, ideas, videos, texts, and images. Later it all comes together, and our mind begin processing all these inspirations into new, original, and unique design and language for a specific client.

At Oz, we make sure our team, in this case, our designers, is exposed to diverse content worlds and various content styles. This opens up their minds to creativity, from which different brands for different companies can blossom (even if they’re in the same industry, they’ll create something unique and original – that’s the beauty of it!). The branding process for a business begins as a strategic process where we research and analyze the brand, the product, the company, or the service – and answer the age-old questions – what is the company’s vision, what makes the company special, what customers expect, and what the competition offers. To differentiate the brand effectively, it’s essential to examine competitors – what visual and textual language they use, what messages they convey to the world, and what their customers think of them.

During this examination, we come across tons of content and inspiration on the web, and it’s a fantastic process. All the research and in-depth analysis, combined with the ideas and inspirations, meld together to form the foundation of the brand – the unique value proposition, the narrative, the promise, and the brand’s values.

 

Step Two – How to Implement the Branding Process?

Step Two – How to Implement the Branding Process?

This is the step everyone seems to be familiar with – the name, logo, fonts, color palette. Supposedly.

Since everyone talks about this step, it’s crucial to understand that without a solid foundation and thorough research, it won’t work. The brand’s cornerstones (based on the strategic messages, remember?) need to be creatively and visually translated into the brand’s language – both in verbal elements (the brand’s name and slogan) and visual elements (the logo, fonts, shapes, and colors).

The brand’s domain, characteristics, and values will be expressed through its visual appearance. Importantly, the design should not only be eye-catching but should also have longevity. Trends come and go, but your branding should remain stable for years.

Our designers have the ability to translate the emotional world into the visual world, making your target audience express positive emotions, identify with your brand, and remember your look (for the next time they encounter you) – or in short, to create an impactful brand for you.

 

Step Three – How Does a Business Change as a Result of Branding?

Step Three – How Does a Business Change as a Result of Branding?

So, we’ve gathered inspiration, worked with a professional branding agency (like OZ, ahem), researched, and analyzed, and the designers have prepared sketches.
And the most exciting part – the management approved it! So now what? Implementation!
At the end of the branding process and the creation of the brand’s visual language,
it’s time to infuse it into every marketing and reputation aspect of the company.
The new language will be applied across the board – on social networks, envelopes, outdoor signs and ads, physical offices, pens and notebooks – anything that comes to mind
(and if it doesn’t, our client managers have plenty of ideas).

Effective design is measured by its versatility. If the base has a strong and focused idea, it will be clear how to continue and develop that into the brand’s language in every format – digital and print.

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Driving results using Technical SEO Strategy | Case study

Driving results using Technical SEO Strategy | Case study

By 
Orly Gilad
, 04/10/2023

In this in-depth case study, we delve into a real-world SEO project that serves as a testament to the remarkable impact a meticulously planned technical optimization strategy can have on a website's performance.

min read

When the new client, an impressive player in the B2B Medical industry, first approached us, we were fully aware that this was a challenge requiring our utmost dedication. In the following case study, we'll walk you through the five pivotal steps we took to completely revamp their online presence, enhancing both page health and authority in the process - bringing an increase of 25% in traffic in just a few months.

Dive into our latest in-depth SEO case study and learn how Page Health and Authority Optimization can drive real-world results. See the transformative power of a meticulously planned technical SEO strategy.  

Client Background

Our client, a prominent B2B business, from the medical industry, approached us with a pressing concern: their website's underperformance. The objectives were clear - bolster online visibility, boost organic traffic, and, ultimately, amplify revenue streams. The website presented several challenges, including a distressingly low Page Health score of 48 and a less-than-optimal Page Authority of 17. The Analytics showed a high bounce rate and a low average time on the page.

The mission was unequivocal: transform these pivotal metrics to drive higher organic traffic and conversions by improving its metrics.

 

Challenges Faced

  • Low Page Health (Score 48): The website grappled with technical and on-page SEO issues that urgently required rectification.

  • Limited Page Authority (Score 17): The website's trustworthiness and credibility fell short, impeding its ascent in search engine rankings.

  • Stagnant Organic Traffic: Organic traffic had plateaued, failing to meet conversion rate expectations.

Strategy and Approach

1. Comprehensive Technical Audit

The first crucial step was an exhaustive technical audit.

This audit unearthed a multitude of issues, including a sluggish page load speed, poor mobile-friendliness, and crawlability impediments.

We also identified and rectified:

  • Broken links, which were harming user experience.

  • Duplicate content issues that led to search engine confusion.

  • Inadequate URL structures that hindered proper indexing.

Furthermore, addressing page speed was of paramount importance. Google's Core Web Vitals update places significant emphasis on page speed, and our efforts in this regard had a profound impact on website health.

2. In-Depth Keyword Research

Simultaneously, we embarked on an extensive keyword research expedition. Our goal was to identify high-impact keywords that resonated with both the client's objectives and current industry trends. This laid the foundation for a robust keyword strategy, ensuring that the content aligned perfectly with the target audience's intent.

3. On-Page Optimization

Optimizing existing content and crafting new, keyword-rich content was the next step. This involved:

  • Enhancing meta tags, crafting compelling headings, and optimizing image alt attributes to enhance visibility.

  • Leveraging schema markup to provide search engines with structured data, enhancing search results' richness.

4. Technical SEO Enhancements

Technical SEO enhancements played a pivotal role in improving website health:

  • We submitted updated sitemaps to search engines for expedited indexing.

  • Canonicalization issues were addressed to prevent duplicate content penalties.

  • An improved website navigation system and internal linking structure provided users with an enhanced experience.

5. Content Marketing and Link Building

The final piece of the puzzle was content marketing and link building:

  • Improving internal linkage between relevant content pieces within the website, which also improved time on site.

  • We created high-quality, shareable content to attract backlinks, thereby elevating Page Authority.

  • Employing ethical link-building strategies solidified the website's authority and trustworthiness.

Results Achieved

1. Page Health Transformation

Within a matter of months, our strategies propelled the Page Health score from 48 to an astounding 95. The resolution of technical issues, especially the optimization of page load speed, resulted in vastly improved overall website performance.

2. Page Authority Ascension

Page Authority, a key indicator of trustworthiness, surged from 17 to a highly commendable 29. The remarkable improvement was primarily attributed to the augmented backlink profile garnered through our content marketing and link-building endeavors.

3. Explosive Organic Traffic Growth

One of the most remarkable outcomes of our SEO campaign was the monumental 20% increase in organic traffic within just three months. Our meticulous efforts in addressing page speed and optimizing for Core Web Vitals played a substantial role in this growth.

4. Enhanced User Experience

By addressing technical issues and optimizing on-page elements, the website now delivers a seamless and engaging user experience. This has led to lower bounce rates and extended user sessions, cementing the site's position in search engine rankings.

Conclusion

This case study serves as a compelling testament to the power of a meticulously crafted SEO plan and precise technical optimization. The transformation of Page Health from 48 to an impressive 95 and Page Authority from 17 to 29 vividly illustrates the tangible benefits of strategic SEO efforts.

By systematically addressing technical issues, optimizing on-page elements, and implementing effective content marketing and link-building strategies, we achieved remarkable results. The client's online visibility, organic traffic, and conversion rates experienced substantial growth. This case study underscores the pivotal role of SEO in enhancing website performance and achieving substantial business growth.

In conclusion, for businesses aspiring to thrive in the digital sphere, investing in SEO is not just a choice; it's an imperative step toward realizing online success.

If you're seeking more detailed information on how optimizing page speed and eliminating duplicate content can enhance your website's health and drive remarkable traffic growth, visit us to read more: https://ozglobalb2b.com/SEO/

Ready to take your website's SEO to the next level? Book a meeting to schedule your consultation and unlock the full potential of your online presence.

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AI-powered marketing and sales

How AI Powers Your Marketing & Sales Engine

By 
Liron Ramot
, 03/10/2023

Ready to supercharge your inbound marketing game with AI? Say "Aye!" If you're a HubSpot user looking to boost your content creation and sales processes, we've got something exciting for you. Discover how AI can be your secret weapon! Curious to learn more? Click the link to unveil the full potential of HubSpot's AI tools and start revolutionizing your marketing strategy today.

min read

If you’re already using HubSpot to fuel your inbound marketing strategy and drive sales, it’s time you took AI out for a spin

Constantly writing content to fuel your inbound marketing funnel can be time-consuming and costly. While ChatGPT isn’t going to replace your talented content team anytime soon (if at all), it can prove very useful in helping your team conduct research, generate content ideas, and write basic drafts for your team to finetune — so that you can generate more content, faster. It also helps your sales teams focus on closing deals instead of being bogged down by manual tasks. As a HubSpot user, it’s all your fingertips.

Say goodbye to writer’s block

Having trouble generating the volume of content you need? Call on HubSpot’s friendly Content Assistant to create or refine web copy, blogs, articles, emails, and more. Using AI, you can generate ideas, outlines, or paragraphs for your required topics. You can also generate sales emails, titles and meta descriptions for pages and posts, and social posts. Simply answer the prompt, “What’s this social post about?” review the result, and tweak until you’re satisfied the post meets your standards. Not writing in English? Set the target language for the required content. Once a language is set, any generated text will automatically be output in that language.

Four ways to tweak existing content

Using the “highlight” command, you can rewrite, expand, summarize, or change the tone of the text you’ve highlighted. It’s quick and efficient. Rewrite - Generates different wording for the highlighted text Expand - Elaborates on the content of the highlighted text Summarize - Condenses the highlighted text Change tone - Rewrites the highlighted text in the selected tone: friendly, professional, witty, heartfelt, or educational Beyond using the highlight command, you can also generate headings, paragraphs, and subsections based on your existing content. Clearly describe the content you require and select the required output. Remember to be very specific, use simple language, and provide examples to clarify the context and tone of your request. If at first you don’t succeed, try, try again. Experiment with different prompts until you get the output you need.

Best practices for AI-generated content

  • Always proofread and edit all your content before you publish it.
  • Maintain your brand's voice and style – your tone of voice must be consistent through all marketing materials.
  • It’s not all or nothing — remember to balance your AI-generated content with human-generated content.
  • Check, check, and check again. While HubSpot has put security measures in place, content assistant may occasionally generate inaccurate, skewed, inappropriate, or misleading information. Make sure you verify the accuracy of the output's content, particularly any statistics or facts.
Now watch your high-quality content start spinning the flywheel and generating leads for your sales team.

Streamline your daily sales workflow with ChatSpot.ai

Another great AI tool in the HubSpot toolbox is ChatSpot.ai, which helps your sales team save time and maximizes productivity by carrying numerous daily tasks. It can assist with lead management, adding contacts and companies to HubSpot’s CRM, including specific notes, assigning tasks, and sending reminders as well as personalized follow-up emails – all through simple chat-based commands. It quickly identifies prospects based on specific criteria (such as industry, location, and size) and provides a list of high-potential leads. It’s easy to create real-time custom reports on key metrics, including website visits, lead conversions, and revenue in an easily digestible format. It also aids with forecasting, listing the deals closing within a specific timeframe, the deal stage, as well as anticipated revenues.   In short: It simplifies and streamlines your team’s daily workflow, cuts down on time-consuming manual tasks, and helps your sales team do more in less time. All those ready to start using AI, say “Aye!”  
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B2E business to employee OZ Global B2B

What is Business to Employee (B2E) and how can it impact your company?

By 
Guy Toledano
, 01/10/2023

Business-to-Employee, or B2E, refers to the strategies and technologies that companies use to support and engage their employees. B2E covers everything from attracting, recruiting, training, and onboarding employees, to providing self-service solutions and individualized access to essential tools or software.

min read
Business-to-Employee, or B2E, refers to the strategies and technologies that companies use to support and engage their employees. B2E covers everything from attracting, recruiting, training, and onboarding employees, to providing self-service solutions and individualized access to essential tools or software. While traditional e-commerce models such as business-to-business (B2B) and business-to-consumer (B2C) focus on sales and customer interactions, B2E focuses on providing internal support systems, resources, and tools to employees. One of the main goals of B2E is to improve employee satisfaction and retention. When employees are disengaged or unhappy with their work environment, it can lead to lower morale and higher turnover rates, which can be costly and disruptive to a company's operations. By providing employees with the resources and tools they need to succeed, and creating a positive work culture, companies can improve retention and attract top talent. A B2E portal is a central hub that provides employees with easy access to company-specific information and resources. This can include company news, calendars, software solutions, and employee-defined documents. The portal is often customizable, allowing employees to personalize their experience and access the information and resources that are most relevant to them. One example of a B2E portal is an online service company management platform that allows employees to easily access information about their services or customers, as well as submit supply requests and manage their work schedule. B2E portal should also provide employees with access to company announcements, training resources, and tools for collaboration and communication. B2E - B2B - business to employee - OZ Global B2B B2E strategies can also be used to support specific departments or teams within a company, such as sales teams that need flexible access to customer information and sales tools. For example, a B2E portal might include a CRM system that allows sales reps to easily access customer data, create and track leads, and manage their sales pipeline. There are many benefits to implementing a B2E strategy, including improved communication and collaboration, increased efficiency and productivity, and cost savings. By providing employees with the tools and resources they need to succeed, companies can create a more engaged and motivated workforce that is better equipped to meet the challenges of today's business environment. Have a question? Want to learn more? Don’t hesitate to reach out! I Love My Job - OZ Global B2B   Maytronics - OZ Global B2B

Maytronics - OZ Global B2B

Maytronics - OZ Global B2B   Maytronics - OZ Global B2B        
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