October 4, 2023
When the new client, an impressive player in the B2B Medical industry, first approached us, we were fully aware that this was a challenge requiring our utmost dedication. In the following case study, we’ll walk you through the five pivotal steps we took to completely revamp their online presence, enhancing both page health and authority in the process – bringing an increase of 25% in traffic in just a few months.
Dive into our latest in-depth SEO case study and learn how Page Health and Authority Optimization can drive real-world results. See the transformative power of a meticulously planned technical SEO strategy.
Our client, a prominent B2B business, from the medical industry, approached us with a pressing concern: their website’s underperformance. The objectives were clear – bolster online visibility, boost organic traffic, and, ultimately, amplify revenue streams. The website presented several challenges, including a distressingly low Page Health score of 48 and a less-than-optimal Page Authority of 17. The Analytics showed a high bounce rate and a low average time on the page.
The mission was unequivocal: transform these pivotal metrics to drive higher organic traffic and conversions by improving its metrics.
Low Page Health (Score 48): The website grappled with technical and on-page SEO issues that urgently required rectification.
Limited Page Authority (Score 17): The website’s trustworthiness and credibility fell short, impeding its ascent in search engine rankings.
Stagnant Organic Traffic: Organic traffic had plateaued, failing to meet conversion rate expectations.
Strategy and Approach
1. Comprehensive Technical Audit
The first crucial step was an exhaustive technical audit.
This audit unearthed a multitude of issues, including a sluggish page load speed, poor mobile-friendliness, and crawlability impediments.
We also identified and rectified:
Broken links, which were harming user experience.
Duplicate content issues that led to search engine confusion.
Inadequate URL structures that hindered proper indexing.
Furthermore, addressing page speed was of paramount importance. Google’s Core Web Vitals update places significant emphasis on page speed, and our efforts in this regard had a profound impact on website health.
2. In-Depth Keyword Research
Simultaneously, we embarked on an extensive keyword research expedition. Our goal was to identify high-impact keywords that resonated with both the client’s objectives and current industry trends. This laid the foundation for a robust keyword strategy, ensuring that the content aligned perfectly with the target audience’s intent.
3. On-Page Optimization
Optimizing existing content and crafting new, keyword-rich content was the next step. This involved:
Enhancing meta tags, crafting compelling headings, and optimizing image alt attributes to enhance visibility.
Leveraging schema markup to provide search engines with structured data, enhancing search results’ richness.
4. Technical SEO Enhancements
Technical SEO enhancements played a pivotal role in improving website health:
We submitted updated sitemaps to search engines for expedited indexing.
Canonicalization issues were addressed to prevent duplicate content penalties.
An improved website navigation system and internal linking structure provided users with an enhanced experience.
5. Content Marketing and Link Building
The final piece of the puzzle was content marketing and link building:
Improving internal linkage between relevant content pieces within the website, which also improved time on site.
We created high-quality, shareable content to attract backlinks, thereby elevating Page Authority.
Employing ethical link-building strategies solidified the website’s authority and trustworthiness.
1. Page Health Transformation
Within a matter of months, our strategies propelled the Page Health score from 48 to an astounding 95. The resolution of technical issues, especially the optimization of page load speed, resulted in vastly improved overall website performance.
2. Page Authority Ascension
Page Authority, a key indicator of trustworthiness, surged from 17 to a highly commendable 29. The remarkable improvement was primarily attributed to the augmented backlink profile garnered through our content marketing and link-building endeavors.
3. Explosive Organic Traffic Growth
One of the most remarkable outcomes of our SEO campaign was the monumental 20% increase in organic traffic within just three months. Our meticulous efforts in addressing page speed and optimizing for Core Web Vitals played a substantial role in this growth.
4. Enhanced User Experience
By addressing technical issues and optimizing on-page elements, the website now delivers a seamless and engaging user experience. This has led to lower bounce rates and extended user sessions, cementing the site’s position in search engine rankings.
This case study serves as a compelling testament to the power of a meticulously crafted SEO plan and precise technical optimization. The transformation of Page Health from 48 to an impressive 95 and Page Authority from 17 to 29 vividly illustrates the tangible benefits of strategic SEO efforts.
By systematically addressing technical issues, optimizing on-page elements, and implementing effective content marketing and link-building strategies, we achieved remarkable results. The client’s online visibility, organic traffic, and conversion rates experienced substantial growth. This case study underscores the pivotal role of SEO in enhancing website performance and achieving substantial business growth.
In conclusion, for businesses aspiring to thrive in the digital sphere, investing in SEO is not just a choice; it’s an imperative step toward realizing online success.
If you’re seeking more detailed information on how optimizing page speed and eliminating duplicate content can enhance your website’s health and drive remarkable traffic growth, visit us to read more: https://ozglobalb2b.com/SEO/
Ready to take your website’s SEO to the next level? Book a meeting to schedule your consultation and unlock the full potential of your online presence.