Hashavshevet | ERP solutions for SMB.
H-ERP is a software house that develops and markets an ERP system for business management, covering finance, inventory and procurement, production, supply chain, payment system, CRM, and more. As one of Israelโs oldest software houses in Israel who had retained its brand identity and messaging for decades, it was time for a makeover. The companyโs new CEO, Assaf Avrahami, came to Oz to carry out a strategic process to create a renewed and fresh brand. We came up with a new name for the brand, H-ERP, created messaging that reflects the companyโs technological innovation, and designed a visual brand language including logo, icons, presentations, marketing collateral for the companyโs marketing and sales teams, and design of the Tel Aviv office.
What we did for the client
Strategy
- Brand Strategy
Creative
- Brand visual identity
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