Tefen | Dosing Pumps and Flow Products
Many Israeli technological success stories grow out of the kibbutzim, as did Tefen. The company is a leading manufacturer and developer of dosing pumps and flow products for a wide variety of applications and industries including irrigation, agriculture, animal health, and industry. The project kicked off with a brand strategy process which resulted in a strong brand story, values and tagline — Keep your business flowing. Tefenitely.
Following the B2B brand strategy, Oz embarked on designing a new brand image and building a content plan for digital marketing. The close relationship between our creative and digital departments created a unique synergy which resulted in a 180-degree shift in the company’s marketing moves.
All the company’s marketing materials have been updated to the new look: packaging, brochures, and a new catalog. Our team upgraded the site home page and built an online catalog with an emphasis on UI/UX at the highest level.
In the digital realm, we provide ongoing social media management and other targeted digital activities such as webinars and sponsored campaigns to raise brand awareness and achieve increased exposure for the company.
What we did for the client
Strategy
- Brand Strategy
Digital Marketing
- Digital Marketing Management 360°
- Sponsored Campaigns
- Webinars
Creative
- Brand visual identity
- Digital Design
- UI/UX
- Motion & 3D animations
- Packaging
- Exhibitions
- Marketing materials
- Digital Marketing Management 360°
- HubSpot (CRM & Marketing Automation)
- Webinars
- Account Based Marketing (ABM) & Outreach
- Smart Content
- SEO
- Sponsored Campaigns