Amiad | Developing and marketing water filtration solutions for agricultural and industrial use
As a water scarce country, Israel has seen many local companies lead the way in developing innovative water treatment systems. Amiad Water Systems is a leading global company in the development and marketing of water treatment and filtration systems for the irrigation and industrial segments.
For more than 12 years, Oz worked closely with Amiad, supporting them with 360-degree marketing support including brand strategy, building a product hierarchy, designing creative concepts, and producing all marketing materials. As part of our long-standing partnership, we implemented the HubSpot marketing automation system, creating dashboards for the sales and marketing people in the various marketing segments and in many territories. Our team also built a comprehensive digital marketing management plan with an emphasis on inbound marketing, creating quality content aimed at the company’s global target audiences.
Over the years, Oz has supported Amiad in marketing on social networks, sponsored promotion for exhibitions, digital consulting, and building annual content plans. In addition to our extensive digital activities, Oz also created unique creative for the various exhibitions held worldwide, designed brochures, presentations, and packaging as well as other marketing tools.
What we did for the client
Strategy
- Brand strategy
- Brand strategy after M&A
Digital Marketing
- Digital Marketing Management 360°
- HubSpot (CRM & Marketing Automation)
- Smart Content
Creative
- Brand visual identity
- Creative concepts
- Digital Design
- UI/UX
- Motion & 3D animations
- Packaging
- Exhibitions
- Marketing materials
- Digital Marketing Management 360°
- HubSpot (CRM & Marketing Automation)
- Webinars
- Account Based Marketing (ABM) & Outreach
- Smart Content
- SEO
- Sponsored Campaigns