Modality is a leading, managed-cloud IT services company, worked with OZ to create a differentiated brand, brand promise and messaging that would clearly reflect its commitment to customers and its exceptional service ethic. During this time, we conducted workshops to understand the company’s “why”, as well as research of competitors and customers. Based on the results, we defined a brand promise – Committed to your success –which clearly reflects the core values on which the company is based. This was then used to create a stand-out visual identity, messaging and a new website.