PEXGOL, a piping solutions company, turned to OZ for help in developing a B2B strategy to better reach PEXGOL’s unique and varied target audiences. Because of OZ’s experience as B2B branding strategists for global markets, we eagerly took on the challenge. Together, we worked to clearly define the company’s target market segments and then focus a message and brand that speaks to each distinct market.
The results of the branding strategy process included a brand promise and visual identity with a new logo that conveys PEXGOL’s foundational principles of providing resilient and reliable products to its customers. Equipped with new printed and digital marketing collateral and our ongoing branding and messaging support, PEXGOL continues to expand into new fields and leverage its new visual identity to seek additional opportunities.