Tambour is a leading Israeli manufacturer and marketer of advanced paint and finishing materials for construction. Over the years, the company has expanded its areas of expertise and developed new products to offer its customers a growing selection of solutions that synergize perfectly with their needs.
As a result of this growth, Tambour decided to upgrade and renew its brand by creating a single visual identity that incorporates its multitude of individual colorful logos. To do this, Tambour turned to OZ and Adlai & Partners, and together they worked on the new brand and visual identity. This included refreshing the existing visual language while maintaining the main color associated with the Tambour brand – red.
The resulting logo is a direct continuation of the Tambour brand, with the symbolic red color in the center against a rich, multi-colored background that clearly represents the company’s extensive product portfolio. This new brand and visual identity was then used to upgrade all of the Tambour signage and packaging to create a consistent visual identity that stands out in the market.